Should CRM manage email?

By liz Category: CRM, Email Challenges

Quite a lot of businesses rely on CRM today in order to increase the efficiency, cost effectiveness and productivity of their business. Since emails and mobiles are used very widely in businesses today for communicating with business clients, customers, employees within the organization, CRM should also offer email management services. In fact, one of the first areas that you should automate using CRM is the emails since a large number of emails are sent and received each day at work which makes it important for you to ensure that you should manage your corporate emails well.

For business organizations, the most important consideration is productivity. Since there are so many employees that spend hours each day ensuring that they send out emails to the customers as well as read and respond to the emails within organization, CRM should offer a particular management system which would ensure that the emails are sent out automatically whenever needed. With a system like this, all you would have to do is write out the templates, set up a schedule and ensure that it is saved. Once it is done, you would not have to do anything else at all. All the emails would be sent out automatically at the set schedule.

Data management made easy with CRM email management

CRM can offer not just email management services but also mobile message automation services. You would be able to automate the faxes, text messages etc. Data management is quite important for any business. For this reason, it is important to ensure that you use a system with the help of which it would be easy for you to save, categorize the emails. Through automated email system, you would be able to not just send out the emails automatically but also save the names and the email addresses in a database.

This would be a good way to have an automatic lead database so that you would be able to have more client base to tap into. It would also be possible for you to gain access to any email account you want, a particular email message that you want at any time so that you would not have to face any problem at any time possible in the future. Every CRM system should offer email management services since it would help you save a lot of employee time.

For businesses that have to rely extensively on internet based clients, it would be necessary for them to ensure that they receive the maximum benefits from automating emails as well as mobiles and ensure that all of their email correspondences are well managed. Each time that a particular visitor fills up an enquiry web form on your website, your CRM system would automatically create the customer file and would be able to automatically respond to the email enquiry. To realize the maximum possible benefits, your CRM system should definitely manage your emails.