A lot of people buy a CRM solution because they know another business that successfully uses one or they just simply need a customer database. It is important to note that all CRM solutions are different especially when we consider interoperability with your existing and future systems.
Archive for the "Which CRM" Category
CRM (Customer Relationship Management) – The wider industry agrees on the acronym but everybody in it seems to have their own definition. In order to understand if CRM manages customer relationships I will first look at the various definitions of CRM and then explore if CRM has any impact on customer relationships.