All companies these days want to engage a greater level of business automation. This can be possible to a large extent with a customer relationship management software. However, many of the software can be very expensive especially if you are a small size or startup organization. In such cases, investing in small business software can help you realize the same business objectives without the high expenses.
Reduction Of Sales Cycle
One of the biggest advantages of a small business crm is that it helps to reduce the length of the overall sales cycle to a large extent. That means, that while a conventional sales cycle might take long to complete, with a sales force crm, the same cycle takes half or quarter the time. The main reason for this is because of the level of business automation, which such small business solutions provide. Right from retrieval of customer data to ensuring quicker resolution of customer issues, everything is taken care of in the click of a button. Besides, since the entire customer data located in the customer database software is centralized, it helps to disperse and share this information across departments to ensure seamless operation of the various processes.
Lower Marketing Expenses
With a small business solution, companies are able to cut down their marketing expenses by a significant amount. This is because with a crm system, the sales force personnel are able to communicate with the customer with regards to marketing and promotional events. Since entire customer data is stored in a centralized manner in the customer database, the information can be retrieved in an instant, email and promotional materials can be sent to the customer seamlessly and notifications on special deals and promotions are made in an instant. With the centralized storage of customer information in the customer relationship software, there is no need to waste time on searching for customer data and then contacting them. With more marketing materials being sent via electronic means these days, the marketing costs can be reduced dramatically.
Recent studies have revealed that companies, which show better service levels post sales have a much higher likelihood of retaining customers as opposed to companies, which do not have good post sales service levels. The improvement in post sales service happens with a good small business software because with such systems, all information on customers are retained such as when customers call, issues they face, if the issue is resolved, if callbacks are scheduled, date of callback etc. Hence, proper tracking of customer information and ensuring speedier resolution of customer issues is easier with a customer relationship management system. With better retention of customers, there is more recurring business in the company and more revenues generated as well!
With customer relationship software, even small businesses can hope to implement their business strategies and see them fulfilled. It is surprising that even now many large-scale companies do not see the potential in crm systems but the fact is that not only do you achieve better customer satisfaction statistics but also more sales and revenue.